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Michigan

The Upperow

About Documents
102%
$10,250 Funded
$10,000 Target
Closed Time Left
33 Investors
$10,000 Min. Raise
$25,000 Max. Raise
60 mo. Term Length
12.5% Interest Rate
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Introduction

The Upperow Luxury Fashion House offers cut & sew classy, upscale, versatile, and exclusive clothing for men, women, and children. The Upperow’s innovative modern approach to fashion along with an innovative vision of creative design, quality, craftsmanship, and attention to detail, redefining luxury for men, women, and children positions this brand to become one of the world’s most desirable fashion houses.

We are seeking $15,000 - $25,000 at a 12.50% interest rate over a 60 month term to produce our spring/summer collection, as well as fund growth through new digital marketing efforts.



About Upperow

This brand was created out of a need to find exclusive clothing for the founding family, the Thompsons. The Thompsons would often attend events and wanted to have something exclusive and upscale but always had a hard time finding exactly what they wanted. So, they started making custom designs for themselves just to attend events and business extravaganzas. People took notice and they became known for their corporate and preppy style which birthed The Upperow.



We completed the opening of our flagship retail space and manufactured our first line of product in late 2019. Now, we’re expanding our footprint into e-commerce with the launch of our website and forming relationships with buyers in high-end retail. The Upperow has already won awards including Motor City Match through the City of Detroit Techtown Detroit Pitch Competition.

We completed Phase I of our plan on November 1, 2019 with the opening of the retail space and manufacturing of product. We are now in Phase II, with the launching of website to go global & licensing product to high-end retail. Phase III entails purchasing design and manufacturing facilities and eventually hiring staff up to 2,500.


Fast Facts

  • Husband-and-wife ownership team
  • Winner of Motor City Match through the City of Detroit Techtown Detroit Pitch Competition
  • Expanding to the e-commerce space
  • Clothing made in the USA

The Project

Having opened our first retail store in the New Center One building in Detroit, The Upperow is ready to grow. We are looking to raise $25,000 to bring a new line of spring and summer clothes as well as invest in marketing for our new website. In regards to marketing, we plan to hire a consulting firm to increase social media following, specifically with Instagram, with a goal of doubling our current followers in the first 3 months. We will also pay to optimize SEO using Google analytics, key word, meta descriptions, and website optimization. In addition, we plan to hire social media influences to drive traffic to their site and increasing sales.

We plan to invest $10,000 in marketing services over the next 9 months. The plan for the summer clothing line is to purchase inventory for new signature t-shirts, chino shorts, paperboy and bucket hats, puff vests, and custom fleece short sets. The tech pack and grading has already been done for all these lines and the money will be spent immediately in order to have the new inventory ready for the changing of the seasons. The new inventory will cost roughly $10,000. With the remaining funds (approximately $3,000), we will invest in the tech pack for denim jeans and polos.


We're looking to expand our digital presence.  


About the Owners

Anthony E Thompson’s Business experience is unique, innovative, and extensive. His past work experience includes Capitol Records, Sony Music, and Live Nation. As Development Director, Global Touring, he developed new business, handled business affairs, promoted and managed special projects at studio, identified new business opportunities, wrote assignment-winning proposals and negotiated contracts for projects with budgets of $50,000 to $3,000,000 managed attraction development projects for many well-known clients, re-created company brand via new positioning statement, new business plan and corporate identity, promoted company reposition and studio owner to media, resulting in commercials as well as cover story in News, managed all community and media relations activities for independent record label. facilitated media interviews with domestic and foreign media for label artists. He holds a Bachelor of Arts in Business Administration from Michigan State University, he is the co-owner The Upperow and Opulence Wine, and he's the founder of ATNetwork Production.

Dr. LaToya M. Thompson, is a physical therapist specializing in treatment of sport, musculoskeletal injures. Dr. Thompson is the co owner The Upperow, Opulence Wine, and founder of Elite Rehab and Fitness which specializes in treatment of orthopedic injures and sport specific training. She earned a Bachelor of Science degree in Kinesiology from Michigan State University where she graduated Summa Cum Laude and earned her doctoral degree in Physical Therapy at Oakland University. Dr. Thompson serves as Senior Sports Physical Therapist at Detroit Medical Center. 

Dr. Thompson has a diverse clinical background that includes research and development of rehabilitation and preventative programs for area youth sport programs, sport specific training protocols for elite collegiate and professional athletes. She is widely known for her community involvement and training in the medical arena across the country.

Through (ERF) program, along with her team, she helped many football, basketball, baseball, and golfers, from amateur, collegiate, and professional improve their overall fitness and competitive game. Dr. Thompson takes great pride in seeing results through consistent, individualized evidence-based treatment approaches. She finds pleasure in seeing patients regain function, mobility, and improved efficiency.


LaToya and Anthony Thompson with their three children.


Financial Summary

The Upperow recently began its retail operations in November 2019. In its first two months of operation, the company earned ~$43,000 in revenue. With funds raised through this offering, the company intends to scale inventory and marketing
 

In addition to a blanket lien on the assets of the business, the Upperow offering is supported by the personal guaranty of its owners, Anthony Thompson II and LaToya Thompson which includes personal income outside of that earned from the Upperow business.

For more details about the financials of the business please review the Company's Form C located on the "Investor Info" tab.

 

Deal Summary

Issuer

  The Upper Row LLC

Security Type

  Secured Loan

Loan Purpose

 Blanket lien on assets of business

Offering Amount

  $15,000 - $25,000

Interest Rate

  12.50%

Payments

  Monthly, Disbursed to Investors Quarterly

Maturity

  60 months

Personal Guaranty  

  Anthony E. Thompson and LaToya M. Thompson

Security Interest

 Purchase of inventory and marketing

 


Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. If the campaign successfully reaches its target, the funds will be distributed to The Upper Row LLC.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials.

Investment Amount One-Time Fee Potential Quarterly Returns* Potential Total Repayment*
$100 $2.85 $6.74 $134.98
$500 $14.25 $33.74 $674.93
$1,000 $28.50 $67.49 $1,349.87
$5,000 $37.25 $337.46 $6,749.38

*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest, they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a fully amortizing loan: principal and interest are paid down starting with the first payment. There are no prepayment penalties and The Upper Row LLC. may pay down their loan early which may impact your earnings potential. Please note, returns are not guaranteed and investors could lose some or all of their investment.

Your ongoing responsibilities from investing are very limited. Each year over the life of the loan you will receive a 1099-INT, this is a simple tax document similar to what you receive for most savings accounts.

The Upper Row LLC pays as agreed and you will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the Administrative Agent to manage the collections process on investors' behalf.

 


How Honeycomb is Compensated

Honeycomb charges The Upper Row LLC a $250 posting fee and a 7.0% - 8.0% loan origination fee on the total amount funded.

Total Amount Raised Origination Fee
$15,000 - $19,999 8.0%
$20,000+ 7.0%

 

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $37.25 per investor.

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