Sits n Wiggles Pet Care n Training

About Documents
$19,151.12 Funded
$10,000 Target
Closed Time Left
49 Investors
$10,000 Min. Raise
$27,200 Max. Raise
42 mo. Term Length
13.25% Interest Rate




Sits ‘n Wiggles Pet Care & Training is a low-stress, modern-methods pet care and dog training company. We use the most recent research in animal behavior science to provide the highest quality care and training to our clients. We are a small family-owned company that understands the love and concern for high-quality care and training for our clients' pets.

Our customers have come to us expecting high-quality services that are not only humane but kind, low-stress, and with a personal touch––showing how we love their pets as much as they do. Our clients are dedicated pet guardians who see the importance of using positive reinforcement to improve their pet’s behavior and reduce fears and anxieties. They understand and appreciate the time and dedication we have taken to become highly educated in pet care, behavior, and training.

We are looking to borrow up to $27,200 at an interest rate of 13.25% over a 42 month term.

The Project

Sits ‘n Wiggles Pet Care ‘n Training is looking to scale-up the services we are already providing. We have been providing private in-home services since May 2015. This means we have a limited number of potential clients we can reach, which limits our revenue. Also, private in-home sessions are often cost-prohibitive to potential clients.

Opening a dedicated training facility enables the possibility of reaching more clients by providing low-cost group classes where Valarie or other professional dog trainers teach a group of dog guardians on how to train their dogs themselves. Also, at the facility, we will be able to offer day-camp training, where clients drop their dogs off during the workday for Valarie and other trainers to train. We will be able to offer in-facility private sessions for a lower cost than private in-home sessions. Finally, a facility would provide another option for municipal dog shelters and nonprofit rescue groups to obtain training and behavior consults for dogs that are available for adoption. By opening a training facility, we can reach more of the community and greatly increase their earning potential.


About Sits n Wiggles

Prior to the start of Sits n Wiggles Pet Care n Training in May 2015, Valarie and Hannah were actively involved in the dog rescue community, volunteering at their local shelter and fostering dogs through small nonprofit rescue groups. They were fostering a dog named Mitchell, and shortly after bringing him home, it became evident that he had issues interacting with other dogs. Upon researching professional advice on how to help him overcome this issue, they found that resources were limited among rescue groups. Many professional methods included very harsh methods of punishment, including shocking, choking, and withholding food. They were not comfortable with these options and continued to research. This research brought them to finding and understanding a science-based method of training and behavior consulting called positive reinforcement training. After working with a Certified Professional Dog Trainer (CPDT) to help improve Mitchell’s behavior, Valarie became interested in furthering her education about this method of training.

At the recommendation and with the support of their CPDT, Valarie started classes at Catch Canine Academy and was mentored by many brilliant modern-methods trainers, behavior consultants, and Board Certified Veterinary Behaviorists.

Sits n Wiggles Pet Care n Training has been in business since May 2015, providing a variety of pet care services including private training sessions. We've experienced wonderful growth since its start in 2015, and Valarie continues her education by attending seminars, workshops, and webinars hosted by world-renowned animal behavior experts. She also has an MBA and over 5 years of experience in running a small business. Valarie has the drive, passion, and education to bring an ambitious but achievable plan of high-quality, science-based, humane group dog training classes to Cuyahoga County.

We are looking to scale-up our business by opening Cuyahoga County’s only positive-reinforcement dog training facility. Currently, in Cuyahoga County, pet guardians only have limited options for training, including expensive in-home private sessions, low-quality big-box store training classes, or trainers that use painful methods.

Once Sits 'n Wiggles is able to open a facility, we will bridge the gap we are experiencing in Cuyahoga County. We will be offering high-quality, affordable group classes, private sessions both in the facility and in the client’s home, and day-camp training. Within the first year of opening a facility, we will responsibly increase the types and availability of services they provide. Once we have settled in with our newly offered services, we will continue to look for new and exciting ways to bring positive reinforcement training to Cuyahoga County.

Sits ‘n Wiggles Pet Care ‘n Training will be bringing a service to the community that will help improve safety. The method of training we use reduces stress, anxiety, and aggression. It increases community knowledge of how to safely and effectively interact with dogs, reducing bites and/or attacks.

Our training methods reduce the number of dogs that need to be rehomed and go through the sheltering system. When there is less pressure on the animal sheltering system community resources can be freed up to assist the community in other areas.

Equally important to the community contribution, Sits ‘n Wiggles helps families increase the bond with the dogs they share their lives with. Today’s dog guardians often see their dogs as family. Sits ‘n Wiggles focuses on building meaningful, loving, and responsible relationships through their humane, pain-free, and low-stress education and training. The average dog guardian only wants the best for their dog. By helping to build fulfilling relationships between the human family members and the canine ones, these relationships are improved with a better understanding of their dog.

By investing in Sits ‘n Wiggles Pet Care ‘n Training you’re investing in the safety of the community, improving family relationships, and improved care of American’s favorite pet.

Fast Facts

  • Sits 'n Wiggles Pet Care 'n Training started in 2015 with the dream of bringing humane, science-based, pain and fear-free pet care and training to Cuyahoga County.
  • Since we has opened we have won several awards including: Cleveland Best Of: 2016, 2017, 2018 (no contest in 2019); Cleveland Heights Observer: 2019; Best of 3 of Cleveland: 2019
  • We've experienced over 200% growth annually and created 8 jobs for local workers.
  • We work closely with City Dogs - Cleveland (aka Cleveland Animal Care and Control) and Second Chance Animal Rescue to bring the best in positive reinforcement training to their foster families and adopters.
  • Sits ‘n Wiggles offers free “Patio Pups” class to help folks have a safe and pleasant experience at patios that welcome dogs. This also helps restaurant owners feel confident in allowing dogs on their patios.

About the Owners

Valarie Ross has been an animal lover her whole life. She would train her horses and dogs using positive reinforcement before she even knew that was a thing. She has been a volunteer within the dog rescue community and foster parent for over 15 years. She has studied business and has a Master’s in Business Administration. Valarie is a Certified Professional Dog Trainer – Knowledge Assessed through the Certification Council for Professional Dog Trainers. Valarie attended Catch Canine Trainers Academy, has mentored under several of the state’s best positive reinforcement trainers, behavior consultants, and Board Certified Veterinary Behaviorist, and attended workshops with several world-renowned dog behavior experts. Valarie is a Certified Bite Prevention Specialist through DogNostics Career Center. She handles most of the administration of Sits n Wiggles and is the lead dog trainer.

Hannah Smith is also a lifelong animal lover. She has been the pet parent to dogs, cats, rabbits, and one of her favorites, turtles. She has been a volunteer at local animal shelters and has fostered over 20 homeless dogs. She has a special way with dogs that has them comfortable and relaxed in no time at all. She enjoys helping nervous dogs open up. Hannah has become a Certified Pet Care Special and is certified in Pet CPR and 1st Aid. Prior to opening Sits ‘n Wiggles Hannah was a Veterinary Assistant at a local veterinary clinic, giving her additional insight and education about health-related matters for the pets she cares for. Hannah manages all Sits ‘n Wiggles staff, handles all client satisfaction and scheduling of pet care services.

Owners Hannah (L) and Valarie (R) with their late dog Brady.

Deal Summary

Deal Summary


  Sits N Wiggles Dog Daycare N Training, LLC

Security Type

  Secured Loan

Loan Purpose

  Purchase of equipment and other startup costs

Offering Amount

  $10,000 - $27,200

Interest Rate



  Monthly, Disbursed to Investors Quarterly


  42 months

Personal Guaranty  

   Hannah M. Smith and Valerie L. Ross

Security Interest

   Blanket lien on assets of business


Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. If the campaign successfully reaches its target, the funds will be distributed to Sits N Wiggles Dog Daycare N Training, LLC.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials.

Investment Amount One-Time Fee Potential Quarterly Returns* Potential Total Repayment*
$100 $2.85 $8.96 $125.51
$500 $14.25 $44.82 $627.57
$1,000 $28.50 $89.65 $1,255.14
$5,000 $37.25 $448.26 $6,275.73

*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest, they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a fully amortizing loan: principal and interest are paid down starting with the first payment. There are no prepayment penalties and Sits N Wiggles Dog Daycare N Training, LLC. may pay down their loan early which may impact your earnings potential. Please note, returns are not guaranteed and investors could lose some or all of their investment.

Your ongoing responsibilities from investing are very limited. Each year over the life of the loan you will receive a 1099-INT, this is a simple tax document similar to what you receive for most savings accounts.

Sits N Wiggles Dog Daycare N Training, LLC pays as agreed, you will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the Administrative Agent to manage the collections process on investors' behalf.


How Honeycomb is Compensated

Honeycomb charges Sits N Wiggles Dog Daycare N Training, LLC a $250 posting fee and a 8.0% loan origination fee on the total amount funded.

Total Amount Raised Origination Fee
$10,000 - $27,200 8.0%


Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $37.25 per investor.

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