Wow Wow Lemonade

About Documents
$0 Funded
$20,000 Target
Closed Time Left
0 Investors
$20,000 Min. Raise
$50,000 Max. Raise
60 mo. Term Length
10.0% Interest Rate




Wow Wow Lemonade is a lemonade stand with a twist to put it briefly. We serve freshly hand-pressed lemonades, limeades, plantation teas, acai & pitaya bowls, and superfood smoothies. We showcase natural, organically sourced and culturally based flavors of Hawai'i.

We are located in the beautiful touristy town of Haleiwa, located on the North Shore of Oahu.

Hawai'i is a hot pot of mixed cultures and races. With a population of 1.3 million people across all eight islands, it is the golden ticket for our tourism industry. Hawai'i averaged 10 million tourists that came through our islands in 2019, 5% more than the year before.

Our established customer base extends worldwide. We have customers coming in from all of the world intrigued to try our product. Most of them became aware of our brand through word of mouth and our social media presence. While the vast majority of our customers are tourists, we have our hand on the local community as well. During this pandemic, the local community definitely showed out and supported us during these trying times. That's what's so amazing about my home: no matter how bad things are, we try to help one another.

We take pride in everything we do and that starts with ourselves. It is so important to us to provide the best experience for our customers! Most times, we only have one chance to meet each customer once. If we can make their day and the world a little less gray, we will do everything we can. We then put our focus on our product. We strive to source locally and organically as possible to help out our fellow farmers. Not only is it important to us to incorporate the "farm-to-table" concept but it's also important to us what we put in our bodies. Using all natural ingredients without any preservatives or pesticide-based products is possible and we're happy to give our customers a healthier alternative to enjoy a treat or two on a hot day.

Not only do we provide a healthier alternative to treat yourself to, we offer fancy mason jars that customers just love! Our values lie in sustainability; it's crucial that everything we provide and use are bio-degradable or reusable. From our plant-based cups to our paper bowls, everything we use can be safely disposed of. The importance of keeping our bodies healthy and the earth as well is equivalent.

We launch seasonal colors of our branded logo onto the mason jars to keep things exciting. When people come to Hawai'i, they tend to expect the Hawaiian aloha spirit vibes. That's exactly what we strive for – to share the aloha spirit through one lemonade or bowl at a time. The mason jar is the incentive for them to take home as a Hawaii-based souvenir. Not only do our customers love our product but also the excitement from the excessive merchandise they can choose from to take back home. It's like having a little bit of Hawai'i right in your living room.

This investment opportunity is for NoeJr LLC, which represents the Oahu location of the Wow Wow Lemonade franchise – not for the Wow Wow Lemonade company writ large. All financial information reflects that of NoeJr LLC, and if the campaign reaches its target goal, all funds will be disbursed directly to NoeJr LLC.

We are raising $50,000. There will be a six month interest-only period with an interest rate of 3.75%, followed by a 54 month fully-amortizing period with an interest rate of 10.00%.


Customers can take home the aloha spirit with our mason jars!


The Project

The funds will be used for overhead, inventory, and payroll.

  • Cogs $15,000
  • Lemons $2500
  • Misc. products for lemonade/limeade $500
  • Mason jars $4,500-$6,000
  • Decals/lids for jars $2,500-$3,000
  • Merch (huge upsells) $3,000
  • Overhead $10,000
  • Rent/utilities $7,500
  • Other expenses i.e. insurance $2,500
  • Payroll $10,000

This project will help alleviate the financial stress from the loss of tourism and to provide a foreseeable future for Wow Wow Lemonade after the pandemic. We will be equipped with the necessities to be stocked with product to sell and bring back staff to serve our customers once the state opens up for tourism and to keep our doors open for operations for the time being.

Our Liliko'i-Strawberry Lemonade.



Wow Wow Lemonade was birthed in Hawai'i and soon spread across the world. Something that was meant to be small and personal continues to reach people worldwide. Wow Wow Lemonade started in the Waimea Valley Farmer's Markets in Summer of 2012. In a few short years, four storefronts sprouted. Two were located on Oahu and two on Maui. Up to date, only one stand is open on Oahu and one on Maui, with many locations on the Mainland (in various states) and a few stands in Japan. We are the only established lemonade stand in Hawai'i with storefronts.

Before the storefronts, we focused on serving the community through farmers markets and food truck events. Slowly but surely we started to build notoriety and our customer base continued to grow. Along with gaining customers, we also gained competition. With a few new pop-up companies here and there, we appreciated the hustle. We truly believe everyone deserves a shot, we just need to be sure that what we put out speaks for itself. Thus far, our product has been doing exceptionally well while still being one of the last standing lemonade stands since the beginning.

Once we established our store fronts on Oahu, we expanded our team and continued to stay present in the farmers markets. Due to the limitation of serving only lemonades at the markets, we were conveniently able to purchase fruits and veggies for the storefronts for the bowls and smoothies directly from the farmers. That is when we were able to build a close-knit relationship with different farmers who provided different produce that we continue to use today.

We are very fortunate with the amount of support we've achieved over the last few years from both the local and tourist community. We will continue and we’re looking forward to serve them.


COVID and the resulting lack of tourism hit Hawai'i businesses hard, but we've felt the love from our local community.


The Future

The vision for Wow Wow Lemonade is open another location in the next coming years. Multiple stores would be amazing. The issue stands with big corporate companies coming in and taking in spaces that have pushed small businesses out.


We're looking forward to getting through the shutdown and growing our business more.


Fast Facts

  • Ranked #1 in the Honolulu Magazine for Lemonade
  • Ranked #1 lemonade stand in Hawai'i
  • Native Hawaiian woman-owned business
  • Uses biodegradable packaging


Our disposable cups are all biodegradable!


About the Owner

Noelani Maglinti

Noelani Maglinti is a 28 year-old Native Hawaiian small business owner. She began her career as an entry level employee with Wow Wow Lemonade and has been with the company for 5 years before working her way up and assuming ownership of the company.

Prior to taking over ownership, the company was nearly close to closing its doors permanently. Noelani was determined to turn things around. She knew she had an amazing product, but the company suffered from underlying debt from the previous owner which made things impossible to take the company forward. Noelani decided to turn it around and the company was finally seeing light at the end of the tunnel as she maintained to keep the doors open, attract s new customers and drive in more revenue. Up until COVID-19 hit, Wow Wow Lemonade seemed to be turning a new leaf. Hawaii is ranked #1 in permanently closed businesses since the pandemic (900 & counting). Reluctant to turn over and give up hope, Noelani's determination to hold on enabled the business to keep the doors open and gave her the ability to cater to as much customers that could walk through the door. Noelani knows and has put in the hard work to keep this company going.



Deal Summary

Deal Summary


 NoeJr LLC

 Doing Business As

 Wow Wow Lemonade

 Security Type

 Secured loan

 Loan Purpose

 Purchase equipment

 Offering Amount

 $20,000 - $50,000

 Interest Rate

 3.75% interest-only period + 10.00% fully-amortizing period 


 Monthly, disbursed to investors quarterly 


 6 months interest-only + 54 months fully-amortizing

 Personal Guaranty  

 Noelani Maglinti

 Security Interest

 Blanket lien on assets of company 

 Offered Portal 

 Honeycomb Portal LLC

 Offering Type

 Reg CF


Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. If the campaign successfully reaches its target, the funds will be distributed to NoeJr LLC.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials.

 Investment Amount   One-Time Fee 

Potential Quarterly

 Return: Interest-Only Period*

 Potential Quarterly

 Return: Amortization Period* 

 Potential Total Repayment* 
 $100  $2.85    $0.93   $6.92   $126.47
 $500  $14.25    $4.68   $34.61   $632.33
 $1,000  $28.50    $9.37   $69.22   $1,264.66
 $5,000  $37.25    $46.87   $346.09   $6,323.30

Your ongoing responsibilities from investing are very limited. Over the life of the loan, you will receive a yearly 1099-INT, which is a simple tax document similar to what you receive for most savings accounts.*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest; they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a hybrid interest-only + amortizing loan, which means that there is a specified interest-only period followed by a an amortization period. There are no prepayment penalties and Noe Jr LLC may pay down their loan early, which may impact your earnings potential. Please note: returns are not guaranteed and investors could lose some or all of their investment.

Noe Jr LLC pays as agreed. You will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the administrative agent to manage the collections process on the investors' behalf.


How Honeycomb is Compensated

Honeycomb charges Noe Jr LLC a $250 posting fee and a 8.0% loan origination fee on the total amount funded.

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $37.25 per investor.

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