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Pennsylvania

Back Alley Brewing Co.

About Documents
401%
$200,500 Funded
$50,000 Target
Closed Time Left
190 Investors
$50,000 Min. Raise
$250,000 Max. Raise
60 mo. Term Length
9.75% Interest Rate
Closed

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Overview

The Back Alley Brewing Company will be a craft brewery nestled in the heart of the Borough of Dormont owned and operated by Dormont residents. With a spacious floor plan and a team of well-trained servers, Back Alley Brewing Company will provide guests of all ages with a one-of-a-kind brewery experience. Two large event rooms upstairs will provide a much-needed private space for the a wide variety of customers. A rotating variety of award-winning ales, lagers, and ciders will be offered with a delectable selection of sandwiches and other small plates. In addition to the inhouse service of draft beer and food, we will be packaging our beer so that it can be enjoyed wherever you would like. We will offer not only growlers of beer to go but six packs as well. As we grow, so will the availability of our beer as we move into local grocery stores and six pack shops. We will also be available on tap in select local bars and restaurants. We will also be selling merchandise both at the brewery and through our website.

We are raising $150,000 at an interest rate of 9.75%, paid over a six-month interest-only period and a 54 month fully amortizing period.

 

We will be Dormont's oldest and newest brewery!

 

The Project

$100,000 Brewing and Cellaring Equipment 
$25,000 Canning System 
$100,000 Buildout of the Taproom 
$25,000 Tables, Chairs, and Other Fixtures

We will be using the funds from this campaign to put our dream in motion. As homebrewers we have been able to develop recipes and practice our craft. It is time to share our craft with our community. The full-scale equipment will allow us to create enough beer that everyone who wants to will be able to enjoy it. The canning system allows us to give our customers flexibility in how they choose to enjoy our products. It also gives the capability to share our beer with other communities outside of Dormont. With the taproom we will be offering a comfortable place for our neighbors to gather and relax.

 

We can't wait to share our craft with you!

Business

History

The owners started out as a group of friends who began homebrewing together in college. We all graduated and after a couple of years happened to end up living in the same neighborhood. So, we started homebrewing again. People told us the beer was good, so we entered in some competitions and started winning awards. We decided it was selfish to not share this beer, and so started making plans to open a brewery. We love our community and knew we wanted to open in Dormont. It just so happened that as we began looking for a building, the old Dormont borough building came on the market. Now we are in the building and raising money to get the equipment.

 

 

We are already award-winning homebrewers!

 

The Future

Our first goal is to become a trusted establishment within our local community. We want our neighbors to be able to rely on us for quality beer and a friendly atmosphere. We plan to build recognition locally by being active members of the Dormont community. We have plans for beers benefiting the community pool and for sponsorships for community events. 

With an established brand and reputation, we will focus on increasing our sales outside of our immediate area, but still within the Western PA area. Our primary route for expansion is through draft sales in local bars and restaurants. As we get on more taps around town, our brand and reputation will become more recognizable and draw customers to visit the taproom. This has the added benefit of potentially helping other businesses in the area. We will also be able to apply the same strategy by selling 6-packs in grocery stores and six pack shops in neighboring communities. We have the space to grow in our building and plan to be an anchor business for many years to come.

 

We're looking ahead to draft and six-pack sales.

 

About the Owners

Lee Sifford

Lee is always thinking of the next new and interesting recipe. His love of beer is rivaled only by an affinity for creating and a deep passion for sports. A proud Penn State alum, Lee works as a Senior Engineer where he designs pressure vessel components for the steel and energy industries. He also covers professional sports as a writer for several online publications. He and his two dogs Eris and Linc are the proud new owners of a house that is just steps away from the brewery. At least we know who is on call when one of us inevitably gets locked out! 

Jacob Maxwell

Jake can quote any line from any movie ... ever. After studying film at Penn State University, Jake moved to Los Angeles following graduation where he developed a love of the restaurant industry while working at Yardbird. Deep down, Jake always knew that he was a Pittsburgh boy, so he returned home, settling into a new neighborhood in Dormont. Jake works as a Manager at Fresh Thyme Farmers Market. When he isn't working, you can find Jake on the disc golf course or elbows deep in something delicious in the kitchen. 

Patrick McKinley

Pat has the best beard of the group, but the rest of them would quickly remind you that he is also the oldest. A graduate of Penn State University with a degree in Electrical Engineering, Pat works as a Senior Controls Engineer, specializing in automation programming and product development. Pat grew up just east of Pittsburgh and was a proud member of the Circleville Volunteer Fire Department before moving to Erie for work and school. He and his wife Patty now live in Dormont with their dog Piper and baby McKinley on the way. 

Patricia McKinley

The better half of the McKinley pair, Patty keeps the business side of the brewery (and the rest of the crew) in check. Patty holds degrees in Project and Supply Chain Management and Management Information Systems from Penn State University and has experience in small business management from her days as an assistant office manager at her family's veterinary hospital. In addition to working as a Transportation Analyst at Carmeuse Americas, Patty is an animal lover and is excited to share her entrepreneurial spirit and love of beer with the Dormont Community. 

Cody Hoellerman

By day, Cody works as the Chief Community Engagement Officer at Animal Friends. He lives in Brookline with his fiancé Alexa and their three dogs, Archie, Freckles and Ollie. Cody graduated from Susquehanna University with a degree in Communications with an emphasis in Public Relations. When he was young, Cody had dreams of one day becoming a professional stunt double, but he is perfectly content settling for working with animals and making beer. Life could definitely be worse.

Invest in the dream and come visit us!

Deal Summary

Deal Summary

 Issuer

 Back Alley Brewing Company

 Doing Business As

 Back Alley Brewing Company

 Security Type

 Secured Loan

 Loan Purpose

 Purchase equipment

 Offering Amount

 $50,000 - $250,000

 Interest Rate

 9.75% annually

 Payments

 Monthly, disbursed to investors quarterly 

 Maturity

 6 months interest only + 54 months fully amortizing 

 Personal Guaranty  

 Patrick McKinley and Patricia McKinley

 Security Interest

 Blanket lien on assets of company 

 Offered Portal 

 Honeycomb Portal LLC

 Offering Type

 Reg CF

 

Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. If the campaign successfully reaches its target, the funds will be distributed to Back Alley Brewing Company.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials

 Investment Amount   One-Time Fee 

 Potential Quarterly

 Return: Interest-Only Period* 

 Potential Quarterly

 Return: Amortization Period* 

 Potential Total Repayment* 
 $100  $2.85   $2.43   $6.89   $128.81
 $500  $14.25   $12.18   $34.43   $644.05
 $1,000  $28.50   $24.37   $68.85   $1,288.11
 $5,000  $37.25   $121.87   $344.27   $6,440.54

Your ongoing responsibilities from investing are very limited. Over the life of the loan, you will receive a yearly 1099-INT, which is a simple tax document similar to what you receive for most savings accounts.*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest; they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a hybrid interest-only + amortizing loan, which means that there is a specified interest-only period followed by a an amortization period. There are no prepayment penalties and Back Alley Brewing Company may pay down their loan early, which may impact your earnings potential. Please note: returns are not guaranteed and investors could lose some or all of their investment.

Back Alley Brewing Company pays as agreed. You will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the administrative agent to manage the collections process on the investors' behalf.

How Honeycomb is Compensated

Honeycomb charges Back Alley Brewing Company a $250 posting fee and a 6.0%-8.0% loan origination fee on the total amount funded.

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $37.25 per investor.

Like what you see?  Check out our other campaigns here

 

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Offering Documents

Updates

Comments

Q & A

+ I'm not understanding how this works? To invest in alley brewery

If you choose to invest, you will make a one-time investment via ACH through the Honeycomb Website. That money will be transferred to a secure escrow account with the other investments. When we reach our target, all of the funds will be distributed to Back Alley Brewing Company. As we repay, you will receive quarterly payments directly into your bank account for the life of the loan. Here is a blog post that goes into a little more detail: https://www.honeycombcredit.com/post/understanding-honeycomb-investments