Goodlander Cocktail Brewery

About Documents
$20,000 Funded
$15,000 Target
Closed Time Left
19 Investors
$15,000 Min. Raise
$20,000 Max. Raise
36 mo. Term Length
9.75% Interest Rate




Goodlander Cocktail Brewery is the first of its kind. A cocktail brewery follows in the footsteps of a traditional craft beer brewery, except our kegged, carbonated drinks are cocktails. Goodlander will make delicious highball-style cocktails, like a Moscow Mule or Gin & Tonic, and sell them in kegs and growlers. 
Customers will be able to purchase these draft beverages in growlers from a retail location on Hamilton Avenue in Larimer.

We are raising $20,000 at an 9.75% interest rate, paid over a 36-month term.



The Project

Funds raised will go towards building a retail counter for customers to purchase their beverages ($3,000), a mobile bar set-up for summer outdoor events ($3,000), and (when it’s safe) tables and chairs for the taproom so people can enjoy their drinks at our retail location ($4,000). Lastly, some extra working capital ($10,000).



History & Future

The idea for Goodlander was dreamed up in 2019. We built a solid business plan with the help of small business incubators, and financial and marketing experts. In 2020 we signed a lease at 6614 Hamilton Avenue in Larimer and started the renovations. We plan to open our doors by Memorial Day (May 31, 2021).

Once Goodlander opens our doors, we will sell delicious draft cocktails to-go. When it's safe to gather indoors, we’ll use our renovated taproom for on-site sales and consumption.

Also, we plan to expand our offerings to wholesale customers. Our customers will be able to find Goodlander cocktails on tap at their favorite neighborhood spot and at events of all sizes. 



About the Owner

Wes brings with him a track record of success and innovation in the beverage industry, having helped open well-regarded establishments like Hidden Harbor, Wigle’s Barrelhouse & Whiskey Garden, Butcher & The Rye, 1947 Tavern, and two cafes for Beauty Shoppe in Pittsburgh and Cleveland. He has been featured as one of Thirteen Bartenders You Should Know in Pittsburgh Magazine and had his projects featured in Wallpaper* and Architectural Digest. He has made frequent appearances on CBS’ Pittsburgh Today Live, showcasing new products and cocktail how-to’s. Recently he wrote articles for the online publication Very Local Pittsburgh and had the honor of serving as a Pittsburgh Pierogi for two seasons. 

Owner Wes creating a cocktail.

Deal Summary

Deal Summary


 Goodlander, LLC

 Doing Business As

 Goodlander, LLC

 Security Type

 Subordinated Secured Loan

 Loan Purpose

 Furniture + working capital

 Offering Amount

 $15,000 - $20,000

 Interest Rate



 Monthly, disbursed to investors quarterly  


 36 months 

 Personal Guaranty  

 William Shonk

 Security Interest

 2nd lien in the assets of the company, subordinate to lien of Urban Redevelopment
 Authority of Pittsburgh

 Offered Portal 

 Honeycomb Portal LLC

 Offering Type

 Reg CF


Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. If the campaign successfully reaches its target, the funds will be distributed to Goodlander, LLC.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials

 Investment Amount   One-Time Fee 

 Potential Quarterly

 Return: Amortization Period* 

 Potential Total Repayment* 
 $100  $2.85   $9.64   $115.73
 $500  $14.85   $48.22   $578.69
 $1,000  $28.50   $96.44   $1,157.39
 $5,000  $37.50   $482.24   $5,786.98

Your ongoing responsibilities from investing are very limited. Over the life of the loan, you will receive a yearly 1099-INT, which is a simple tax document similar to what you receive for most savings accounts.*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest; they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a hybrid interest-only + amortizing loan, which means that there is a specified interest-only period followed by an amortization period. There are no prepayment penalties and Goodlander, LLC may pay down their loan early, which may impact your earnings potential. Please note: returns are not guaranteed and investors could lose some or all of their investment.

Goodlander, LLC pays as agreed. You will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the administrative agent to manage the collections process on the investors' behalf.


How Honeycomb is Compensated

Honeycomb charges Goodlander, LLC a $250 posting fee and an 8.0% loan origination fee on the total amount funded.

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $37.25 per investor.

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Offering Documents