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New York

Maison Marcel

About Documents
13%
$6,600 Funded
$50,000 Target
17 days Time Left
11 Investors
$50,000 Min. Raise
$250,000 Max. Raise
36 mo. Term Length
9.5% Interest Rate
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Overview

Chateau Marcel, Inc. is a Delaware C-Corp that engages in the business of importing, distributing, and promoting wines from France under its brand Maison Marcel. The company does not own any winery but we have long-term relationships with carefully selected partners. Those wineries have no limitation as to how much volume they can produce but need a certain, albeit reasonable, lead time to be able to deliver on unexpected volume spikes.

Our business model is to sell the imported goods to a network of wholesalers/distributors around the country. Those wholesalers in turn service on promise collaborators, inclusive of restaurants, bars, and hotels, as well as off-premise customers, such as wine stores and grocery chains. 

We are raising $250,000 at a 9.5% interest rate, paid over a 36-month term.

 

"Maison Marcel is crafted with love, where the grapes grow wild and the wine flows free."

 

The Project

Aligning our sparkling rosé with our current branding will not only bring more coherence to the overall brand but will also greatly increase sales. The 'hearts' design is one that consumers love and which resonates with them more than any other design!

The Marcel retro vehicle will provide an additional revenue stream through rental for private events. We will use this new vehicle for brand awareness and customer experience.

Marcel retro van - $40,000
Sparkling hearts launch - 2,000 cases $125,000
Promotional support for Sparkling hearts launch - $25,000
Other inventory financing - $40,000
Photoshoot - $5,000
New website - $5,000
Other - $20,000

The retro Maison Marcel van will be outfitted and trek across the US!

 

History

Like all good stories, ours begins with love. Some write a poem or a song but Mr. Marcel -my grandfather- crafted a wine to win over his darling. Because of that story and that family tie, my desire to start a wine brand has always been at the fore of my mind.

When I launched Maison Marcel, I didn't want to be another rosé. I saw a white space in this category, in particular from Provence (the best region for rosé in the world), but with a different taste profile: Not too sweet, not too dry, but right in the middle.

Maison Marcel was launched in March 2016 and I was a one-man show for the first two years, eventually growing the business by myself to 4,000 cases in New York alone.

The unique terroir of Provence imbues Maison Marcel's wines!

 

What makes us stand out?

  • Mentioned in Fortune! 
  • Voted #1 wine at the Wine Riot NYC in 2016 and 2017 by 6,000 consumers.
  • Best selling rosé in 2018 and 2019 Rosé Wine Mansion in NYC (300,000 visitors).
  • Double Gold Medal at the 2017 Uncorked Houston Rodeo.

Sparkling Hearts elevates the rosé experience!

Business

The Future

The ambition for the business is to grow it to become a national brand and to be acquired by a large alcohol company (Constellation, EJ Gallo, ZX Ventures, etc).

The first step to growing the brand exponentially is to start working with regional and national chains which we have started to do, inclusive of Costco, Total Wine & More, Cost Plus World Market, BevMo, and Market Basket.

 

About the Owner

Albert is currently seizing the wine market with a totally unique brand of off-dry wines from France, crafted from an old family recipe. Maison Marcel was the #1 selling rosé at the Rosé Mansion two years in a row and featured on Oprah Magazine as Oprah's favorite rosé of 2020!

Before Maison Marcel, Albert caught the entrepreneurial bug with his first company, American College USA. The brand skyrocketed from its first day of launch thanks to its revamp of the classic but bulky varsity jacket geared towards a more fashionable crowd. The brand was featured in every major fashion and lifestyle magazine in Europe, and Bradley Cooper even accepted an MTV Movie Award in his favorite American College bomber.

In his deeper past, Albert signed to the #1 crowdfunding record label in Europe and co-wrote and co-produced Chasing the Dream, a hit album under the stage name Alex Kassel. He has a lifelong passion for music and composition, having studied at Berklee College of Music and driven production for a number of commercial music projects.

Owner and curator of the Maison Marcel experience, Albert Dahan.
 

Deal Summary

Deal Summary

 Issuer

 Chateau Marcel, Inc.

 Doing Business As

 Maison Marcel

 Security Type

 Subordinated Secured Loan

 Loan Purpose

 Branded, retro Marcel truck + Sparkling rosé product launch 

 Offering Amount

 $50,000 - $250,000

 Interest Rate

 9.5% annually

 Payments

 Monthly, disbursed to investors quarterly 

 Maturity

 36 months 

 Personal Guaranty  

 Albert Dahan

 Security Interest

 Blanket lien on assets of the Company

 Offered Portal 

 Honeycomb Portal LLC

 Offering Type

 Reg CF

 

Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. If the campaign successfully reaches its target, the funds will be distributed to Chateau Marcel, Inc.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials.

 Investment Amount   One-Time Fee 

 

 

 Potential Quarterly

 Return: Amortization Period* 

 Potential Total Repayment* 
 $100  $2.85     $9.60   $115.31
 $500  $14.25     $48.04   $576.59
 $1,000  $28.50     $96.09   $1,153.18
 $5,000  $37.25     $480.49   $5,765.93

Your ongoing responsibilities from investing are limited. Over the life of the loan, you will receive a yearly 1099-INT, which is a simple tax document similar to what you receive for most savings accounts.*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest; they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a hybrid interest-only + amortizing loan, which means that there is a specified interest-only period followed by an amortization period. There are no prepayment penalties and Chateau Marcel, Inc may pay down their loan early, which may impact your earnings potential. Please note: returns are not guaranteed and investors could lose some or all of their investment.

Chateau Marcel, Inc pays as agreed. You will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the administrative agent to manage the collections process on the investors' behalf.

How Honeycomb is Compensated

Honeycomb charges Chateau Marcel, Inc a $250 posting fee and a 6.0% loan origination fee based on the total amount funded.

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $37.25 per investor.

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