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Pennsylvania

Cherry Valley Organics

About Documents
60%
$35,810 Funded
$60,000 Target
5 days Time Left
43 Investors
$30,000 Min. Raise
$90,000 Max. Raise
60 mo. Term Length
10.5% Interest Rate
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Overview

Cherry Valley Organics began in 2001 as a USDA-certified organic farm, producing a high diversity of agricultural products, including vegetables, herbs, cut flowers, and potted plants. Since those early years, we have grown into an organic lifestyle company, producing a wide diversity of products that support a clean, organic lifestyle, including our herbal teas and herbal body care products, all of which are grown or hand-made at our farm.

At Cherry Valley Organics, we believe in…

  • Living the healthiest life possible (full of organics!)
  • Fair, livable wages for our team members
  • USDA certified organic growing and production practices
  • Minimizing our carbon footprint and ecological impact
  • Supporting our local community

Cherry Valley Organics is a collaboration. Unlike traditional family farms, we come from diverse geographical, family, and professional backgrounds. We are growers, scientists, food & health enthusiasts, teachers, caretakers, and nutritionists. We are all farmers. At CVO, focus heavily on personal and professional development and we like to say that we are growing plants AND people.

And, all of us here at Cherry Valley Organics are committed to growing and producing high-quality certified organic products for our community. We would never compromise on organics. Ever.

Cherry Valley Organics, founded in 2001 by Jodi Danyo, has since grown into one of the leading producers of organic products in southwestern Pennsylvania. Begun as a one-third-acre “urban farm” in the Pittsburgh suburb of Crafton, Cherry Valley Organics now encompasses approximately 36 acres in nearby Cherry Valley, Washington County, PA. Despite this expansion, the footprint of the operation is still quite small with farming operations encompassing less than 8 acres.

The farm was built, quite literally, from the ground up!

People. Plants. Community.

We are raising $90,000 at a 10.50% interest rate, paid over a 60-month term.

 

We support a clean, organic lifestyle.

 

The Project

Herb Drying Building - $12,000
Utility Vehicle for Moving Products, People, and Equipment In and Out of the Fields - $12,000
Debt Refinance - $59,200
Honeycomb Fees - $6,800

Our goal is to double the size of the Cherry Valley Organics business in the next year with the increase in herbal tea production and sales.

To scale the tea segment of our business, we need a new drying building to handle the volume of herbs that we will grow and dry. Right now, we have drying racks, but not specifically a building designed to provide the right combination of heat and air movement to dry herbs efficiently.

With scaled production, the new utility vehicle will allow us to move the harvest out of the field and into the drying building. While we do have a utility vehicle onsite currently, it is heavily used by our farm share team. A dedicated herb utility vehicle will streamline our operations.

In late 2018, we opened our Farm Market & Cafe along the Panhandle Trail in Washington County. While we are so excited to be located in the trailside replica building of the original Burgettstown Train Station, the Covid-19 pandemic hit this part of our business hard and we were unable to pay off the start-up debt associated with opening the Farm Market & Cafe. The debt refinance portion of our Honeycomb campaign will allow us to better manage this debt.
 

Our method for producing the best quality tea, from seed to bag.

Business

History

CVO began in 2001 as an urban farm named Urban Roots. In 2005, with the addition of the 36-acre parcel in Washington County, PA, Cherry Valley Organics was born. Farm share has always been a part of the CVO business model, and after a revitalization in 2017, has grown from 0 (2016) to 325 weekly farm share deliveries in 2021. An extensive farm partner network and home delivery options have made farm share a core part of the business. And at CVO, we love partnering with and supporting other small businesses.

Cherry Valley Organics first received organic certification for its specialty cut flowers, herbs, and vegetable crops in 2003, making us one of the oldest USDA-certified organic farms in Southwestern PA. Certified organic value-added products such as dried herbs, herbal teas, dried vegetables, and herb-infused vinegars were added to the product line in 2008. Both our fresh market and value-added products are marketed through a farm share program (CSA) and farmers markets, and to a few specialty retail stores. Value-added products, including our herbal teas, are also sold from our online store.

In 2019, our website was a Davey Award - Gold Award Winner for Best Website Design in the Small Business Category, and over the years, we have been the recipients of a number of USDA, agricultural and small business grants for our innovative ideas and products.
 

We are one of the oldest organic farms in Southwestern PA!

 

The Future

Our focus is now on growing our value-added product lines, specifically our dried edible flowers and our uniquely blended, estate-grown herbal teas. Our goal is to be the first and only mid-sized herbal tea company in the United States selling 100% US estate-grown certified organic herbal tea. We will keep our initial focus on regional markets in the tri-state area in alignment with our locally-grown vision.

 

A young tea plant

 

About the Owner

Jodi Danyo

After completing her undergraduate degree in biology and graduate degree in environmental science and management, Jodi knew that she wanted to be a farmer. While working as an ecological risk assessor, professional gardener, and then human resources professional, Jodi started to hone her skills as a professional vegetable, cut flower, and herb grower. In 2005, Jodi switched her professional career path to full-time farming and ran CVO's operations for 7 years. “One of our biggest challenges had been finding and keeping team members,” Jodi admits. “It’s very difficult then, and now to find hires with experience in small-scale organic farming. Regular staff turnover made it almost impossible to gain any momentum. That’s why I went back to work in corporate America for a while.”

And work she did, at a global glass and metal container manufacturing company, first as a Human Resources Associate in a manufacturing plant and then as a corporate HR Manager focusing on employee training and development. “I worked with international teams to develop training programs for countless emerging leaders, middle managers, and even CEOs. I became an executive coach. I’m very fortunate and grateful for these experiences, and now have friends and colleagues all over the world. Most importantly, I’ve learned a lot about leadership. Now, I believe we’re ready to move CVO to the next level. We have a dream team of growers and organic enthusiasts at CVO that are going to propel us into the future.”

Jodi’s passion for organic farming is unrivaled; she’s dedicated her life to making sure Pittsburgh-area families have access to fresh, locally grown, USDA Certified Organic produce. From the initial roots of CVO as a small suburban farm to its present-day status as one of Pittsburgh’s premier growers of certified organic produce, Jodi has been the one constant.
 

Thank you for checking us out!

Deal Summary

Deal Summary

 Issuer

 Cherry Valley Community Farm, Inc.

 Doing Business As

 Cherry Valley Organics

 Security Type

 Secured Loan

 Loan Purpose

 Herb Drying Building + Utility Vehicle

 Offering Amount

 $30,000 - $90,000

 Interest Rate

 10.50%

 Payments

 Monthly, disbursed to investors quarterly  

 Maturity

 60 months 

 Personal Guaranty  

 Jodi Danyo

 Security Interest

 Blanket lien in assets of the company

 Offered Portal 

 Honeycomb Portal LLC

 Offering Type

 Reg CF

 

Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. If the campaign successfully reaches its target, the funds will be distributed to Cherry Valley Community Farm, Inc.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials

 Investment Amount   One-Time Fee 

 Potential Quarterly

 Return: Amortization Period* 

 Potential Total Repayment* 
 $100  $2.85   $6.44   $128.96
 $500  $14.85   $32.24   $644.81
 $1,000  $28.50   $64.48   $1,289.63
 $5,000  $37.50   $322.40   $6,448.17

Your ongoing responsibilities from investing are very limited. Over the life of the loan, you will receive a yearly 1099-INT, which is a simple tax document similar to what you receive for most savings accounts.*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest; they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a hybrid interest-only + amortizing loan, which means that there is a specified interest-only period followed by an amortization period. There are no prepayment penalties and Cherry Valley Community Farm, Inc. may pay down their loan early, which may impact your earnings potential. Please note: returns are not guaranteed and investors could lose some or all of their investment.

Cherry Valley Community Farm, Inc. pays as agreed. You will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the administrative agent to manage the collections process on the investors' behalf.

 

How Honeycomb is Compensated

Honeycomb charges Cherry Valley Community Farm, Inc. a $250 posting fee and a 7.0% - 8.0% loan origination fee on the total amount funded.

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $37.25 per investor.

Like what you see?  Check out our other campaigns here

 

Endorsements

 

 

View our
Offering Documents

Comments

Q & A

+ I was curious what happens if the campaign does not reach its fundraising goal.

Hi Tammy, Thanks for reaching out. Unfortunately, if we do not reach at least $30,000 or 100% of our minimum target, then all the current investors are refunded and Cherry Valley Organics does not receive anything. The implications for the business are far reaching. Unfortunately, bank loans are difficult to come by in the wake of the Covid pandemic. And, historically, banks do not lend readily to farms because farming is high risk given all the factors outside the farmers' control, like weather for example. If we are not able to have a successful Honeycomb campaign or to find another alternative funding source or substantially increase sales, we will likely be forced to close our Farm Market & Cafe when our lease is up in November/December. The Farm Market & Cafe sales are not currently enough to pay the staff fair wages, cover all of the overhead, and pay off the start-up debt. We truly appreciate all your support of both the cafe and farm share! We remain optimistic that we will reach the minimum goal in the next week, and hopefully far exceed it! Thank you for helping us spread the word! Jodi

+ Hi, Jodi, congratulations on launching your campaign. Can you provide some detail on the terms of the start-up debt you're hoping to refinance? I ask because I want to better understand the impact of a successful campaign on your business. Thanks!

Hi Peter, My sincerest apologies for the delay in my response. We have to take advantage of the sunshine while it lasts, as is the way of farming. Thank you for your inquiry. The start-up debt that we have as a result of opening our Farm Market & Cafe in 2018-2019 is on credit cards that range in interest rates from 16.99% to 29.24%. Our Honeycomb campaign will allow us to refinance the debt at a lower interest rate. However, the greater benefit of a successful Honeycomb campaign for Cherry Valley Organics will be to scale our herbal tea production in part through the construction of a new herb drying building, and purchase of a new utility vehicle. It is only by scaling production and increasing our overall sales and profitability that we ensure long-term sustainability of the business. The Honeycomb campaign helps us take the next step. I hope this information is helpful. If you have any additional questions, I'm happy to discuss either through messaging or by phone at 724-809-7260. Thank you for considering an investment in our campaign! Jodi