My Goodness

About Documents
$35,000 Funded
$10,000 Target
Closed Time Left
6 Investors
$10,000 Min. Raise
$35,000 Max. Raise
3 mo. Term Length
8.75% Interest Rate



See How My Goodness used these funds to grow their business!


My Goodness is a neighborhood market that will provide the residents of Regent Square and Pittsburgh’s East End with local, organic, and sustainably farmed groceries and prepared foods. Organized in January of this year and projected to open this summer, My Goodness is looking to purchase several pieces of refrigeration equipment for its perishable goods.

My Goodness is looking to borrow between $10,000 and $35,000 at 8.75% interest over 3 years. Anyone at least 18 years old can invest.

Fast Facts

  • 8.75% interest rate for investors with additional investor perks

  • Exciting new business providing a fresh take on a Regent Square deli

  • Proven founding team including the owner and operator of Square Cafe and a veteran physical therapist

  • Project to purchase various refrigeration equipment for the new market space

  • Up to $35,000 secured loan with a personal guaranty from the owners, Sherree Goldstein and Jeanne Herbert

Investor Perks

Early Bird Perk Each of the first 20 investors can come in for a free cold-press juice!
Big Help Perk

Invest $1,000 or more and swing by and grab a free to-go dinner for two of your choosing!

* In both cases, be sure to claim your perk within 60 days of the close of the campaign.

The Project



My Goodness is looking to raise money to purchase an open air cooler, an ice cream cabinet, another cooler for meats, cheeses, and eggs, and to construct and outfit a “living wall” of pick-your-own fresh herbs.

These items will allow My Goodness to prominently feature many of their core products – local, sustainably grown, organic foodstuffs – in a convenient grab-and-go configuration. Specifically, the open air cooler will house My Goodness’ deli sandwiches, salads, and parfaits; the ice cream cabinet will hold Millie’s Ice Cream and Leona’s Ice Cream Sandwiches; and the meat cooler will hold a variety of sustainably farmed cuts of beef, lamb, and pork.


About My Goodness

My Goodness is a planned community market and prepared food shop on Regent Square’s popular South Braddock Avenue which will feature sustainably sourced, local food products including prepared meals.

The mission of My Goodness’ founders Sherree Goldstein (owner of Square Cafe) and Jeanne Herbert is to offer healthy, delicious food to the community without the need for customers to examine labels to be sure their food is organic, sustainably sourced, or local.

This will offer prepared meals, cold-pressed juices, as well as ice creams and pastries, even for those seeking vegan options.  My Goodness will stock staples such as bread, eggs, dairy, and fresh, seasonal produce, all from local farms.



About The Team

Sherree Goldstein, Owner of Square Cafe and My Goodness

In 1992 Sherree went to work for Gateway Rehabilitation Center where she was the Adventure Based Therapy Specialist until leaving there in 2003 to open Square Cafe.

Sherree had the vision to bring fresh seasonal and local food to Regent Square. Quality and tastiness of food were not the only things important to her, bus so was creating a friendly neighborhood cafe that would bring the community together. And, so Square Cafe was born.

Over the past fifteen years, Sherree and her team built the friendly Regent Square gathering spot into a cheerful cafe that welcomes all guests with open arms and a warm heart.

Seasonal local menus provide guests with delectable dishes to please every palate. Square Cafe boasts a variety of options for vegetarian, vegan, and gluten-free guests, and Square’s friendly and knowledgeable staff is always available to accommodate guests’ tastes and dietary needs.

Not only does Sherree believe in good food, but she also believes in good people and organizations. Sherree is a supporter of many community organizations - the JCC (Jewish Community Center of Greater Pittsburgh), Grow Pittsburgh, the Midwife Center, PAAR (Pittsburgh Action Against Rape), PERSAD Center, POWER (Pittsburgh Organization for Women in Early Recovery), and many more.

Her huge heart has expanded into Square Cafe in which is dedicated to local talent as well as to the community by partnering with many local nonprofits on fundraisers, special events, and promotions.

“We cook with love and we serve with love. It’s a good life to love what you do.” - Sherree Goldstein


Jeanne Herbert, Owner of My Goodness

Although she recently moved to Morningside, Jeanne was a long-time resident of Regent Square. Her home of 18 years which she shared with her son, Daniel, was located on LaClair Street. She always wished there was a community market or deli within walking distance to pick up some fresh produce or get something healthy for dinner.

She is a conscious consumer and is personally committed to trying to eat sustainably produced food (admitting she is an East End Food Coop addict!). She brings that passion to My Goodness. Jeanne is a physical therapist, and has treated her patients with a holistic approach to health and wellbeing for the past 38 years; the mission of My Goodness then is another way for Jeanne to help people live healthy lives.


Chandler Sims, Head Chef at My Goodness

Like many Regent Square natives before him, Chandler got his first job bussing tables at Dunning McNair's, which turned out to be a great crash course in the restaurant industry. Since then, he's worked in some of the most beloved spots in Pittsburgh, waiting tables at Gulifty’s Jazz Night, cooking for the Penguins that would drop by Bossa Nova, and rolling lobster makis at Tamari.

Outside of the work he’s done in Pittsburgh, Chandler spent time cooking in Chicago, and also opened a gourmet bistro in Manhattan’s Upper East Side. He’s committed to serving nothing less than the most local, sustainable, and ethically farmed food he can source, and you can often find him hunting for mushrooms in Hartwood Acres or photographing chickens at his friends' farms.


The Location

My Goodness will be located across the street from Square Cafe in Regent Square, just a few blocks away from Frick Park.   

Deal Summary

Deal Summary


DHG Partners doing business as My Goodness

Security Type

Secured Loan (fully amortizing)

Loan Purpose

Purchase refrigeration for a new market location

Offering Amount

$10,000 - $35,000

Interest Rate



Monthly, Disbursed to Investors Quarterly


36 months

Personal Guaranty

Yes, from owners Sherree Goldstein and Jeanne Herbert

Security Interest

Secured by refrigeration equipment to be purchased


Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. Once the campaign successfully reaches its target, the funds will be distributed to My Goodness.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials.

Investment Amount

One-Time Fee

Potential Quarterly Repayments*

Potential Total Repayment*

















*Individual payments may vary slightly based on rounding.  Potential repayments include principal and interest, they do not include the one-time fee which is assessed when you make your investment. (Note: Returns are not guaranteed and investors could lose some or all of their investment) These amounts are calculated as a fully amortizing loan: principal and interest are paid down starting with the first payment.

Your ongoing responsibilities from investing are very limited.  Each year over the life of the loan you will receive a 1099-INT, this is a simple tax document similar to what you receive for most savings accounts.

When My Goodness pays as agreed, you will receive quarterly payments directly into your bank account along with a short update from the team.  In the event of a default, you will be asked to elect a representative to manage the collections process on your behalf.


How Honeycomb is Compensated

Honeycomb charges My Goodness a 2.0% loan origination fee if this campaign is successfully funded. Our origination fee is reduced and our posting fee is waived for My Goodness because they are a founding partner.

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $21.76 per investor.

The first $500 of fees collected (inclusive of the loan origination and investment fees) will be paid to the Collateral Agent (see the Form C for additional details) who is contracted by the investor to perfect the first lien security interest on the equipment to be purchased. Fees incurred in surplus of the $500 to the Collateral Agent are payable to Honeycomb.

View our
Offering Documents