5 Generation Bakers

About Documents
$35,200 Funded
$27,100 Target
Closed Time Left
38 Investors
$27,100 Min. Raise
$107,000 Max. Raise
60 mo. Term Length
9.5% Interest Rate




Pittsburgh natives, the Baker family opened the doors to the first bakery in the family’s lineage in 1875.  The Bakers baked for four generations until tragedy struck in 2006 with a Thanksgiving Day fire; followed by the dismal economy of 2008. Bernie Baker, the 4th generation, was forced to close the doors to Jenny Lee Bakery. This left the Pittsburgh community without their much loved baked goods.

Bernie’s son, Scott Baker, decided he couldn’t let his family’s legacy die out and two years later he founded 5 Generation Bakers, now a multimillion-dollar, international company which has still managed to stay true to the coveted Baker recipe with its famous Jenny Lee Swirl Bread. Dedicated to giving back to the McKees Rocks and greater Pittsburgh communities, 5 Generation Bakers continues to enhance the lives of local residents with high-quality, non-GMO baked goods, community service outreach initiatives, and a family oriented company atmosphere.  

Anyone over 18 may invest.


Fast Facts

  • Products sold in over 5,000 locations across 26 states and internationally in France and Trinidad and Tobago
  • Up to $107,000 loan, secured
  • 9.5% interest rate for investors with additional investor perks
  • Purchasing equipment in order to expand product capabilities
  • Scott Baker was a finalist for Entrepreneur of the Year in 2017
  • Inc 5000 Fastest growing private companies in America 3 years in a row
  • Featured as one of the inaugural companies in the Grow with Google initiative. To learn more go here!


Investor Perks

Early Bird Perk

First 10 investors will also receive a Jenny Lee Good Luck New Year Pretzel


Four pack of Jenny Lee Swirl Bread + Tour of bakery


Limited edition t-shirt + Four pack of Jenny Lee Swirl Bread + Tour of bakery


Bread for a year* + Limited edition t-shirt + Tour of bakery

Every Investor!

Every Investor will recieve a personalized Promo for 10% off online orders, good for one year, to share with friends and family!


Jenny Lee Good Luck New Year Pretzel (that pan is 9"x13")


All perks levels include shipping.

*One pack of 4 will be shipped every 4 weeks. Each pack will be hand picked, based on what is in season.


The Project

5 Generation Bakers is looking to expand their capabilities and products to maximize capacity in their new facility.  They currently have a purchase order for a Pullman-style bread and need to purchase pans to keep up with demand. This loan will allow them to bake enough bread to fulfill the year long contract.



Additionally, the money will allow 5 Generation Bakers to produce new artisan-style breads including whole grain, ancient grain with cranberries, sunflower, english toasting, and multi-grain among others.  


This campaign will fund R&D of a sandwich bread to break into mainstream markets.  Jenny Lee Swirl Bread has always been in the niche market of high quality breakfast foods and with capital for translating their existing strengths and experience into an everyday bread, it will help 5 Generation Bakers grow their product list.


The convenience store market has always eluded 5 Generation Bakers because of the price of Jenny Lee Swirl Bread loaves.  This campaign will fund the purchase of a flow wrapper, allowing the bread to be packaged as two slices with a packet of jam.  This new iteration of the already famous Jenny Lee Swirl Bread will allow 5 Generation Bakers to enter the convenience store market and will diversify their revenue stream.



French Toast has always been the preferred way for consumers to enjoy Jenny Lee Swirl Bread.  5 Generation Bakers has had a project in the works for some time to package a half-loaf of Jenny Lee Swirl Bread with a bottle of maple syrup and French Toast spices, making a “French Toast Kit.”  With the funds raised from this campaign, it will allow for the R&D of that program, along with the purchase of packaging and equipment to make the kits.


Finally, if the campaign is funded in full it will allow 5 Generation Bakers to put in place a preventative maintenance contract for all equipment and provide working capital to pursue additional revenue opportunities.



Tier 1

$27,100 Total

160 Pullman Bread Pans with lids - $18,350

(To be used to make the Schoolhouse bread perfectly square and allow the line to run continuously.)

Artisan Loaf Pans - $3,750

(To be used for additional lines of artisan bread)

Two Slicer Frames - $ 5,000

(The Schoolhouse Bread as well as other clients have requested for sliced bread at diffrent thicknesses than what 5 Generation Bakers currently can do.)

Tier 2

$8,000 Total

Sandwich Bread R&D - $8,000

(Schools have asked for child nutrition friendly breads to be produced that meet Whole Grain standards of a full serving per slice. This will enable the ability to test and verify recipies that may include Whole Wheat, Whole Grain and Whole Grain Cinnamon Swirl!)

Tier 3

$30,000 Total

C - Store Breakfast R&D - $5,000

(This would allow 5 Generation Bakers to package their bread in a grab-and-go form factor to be sold at the cash register of stores.)

Flow Wrapper - $25,000

(This piece allows the ability to wrap 1 or 2 slices of Jenny Lee Cinnnamon Swirl Bread along with a butter or jelly pack.)

Tier 4

$15,000 Total

French Toast Kit R&D - $5,000

(This project would test a 'make at home' kit for French Toast with preassembled ingredients and components that you would need for a gourmet French Toast breakfast.)

Clamco Shrink Wrap Machine - $10,000

(A versatile packaging machine that allows for trays or multiple components of items to be packaged and sealed together.)

Tier 5

$26,900 Total

1 Year of Preventative Maintence Contracts for Equipment - $19,500

(This will maintain both new and old equipment in good, safe, working order)

Working Capital - $7,400

(This will start managing all new projects while they are still in the R&D phase.)

$107,000 Total Total cost for Tier 1, Tier 2, Tier 3, Tier 4 and Tier 5 combined. 


Bonus Recipe


Jenny Lee Cranberry Chipotle Chicken Sliders



2 large chicken breasts, boiled and shreded


 Apple Coleslaw

16oz pkg angelhair coleslaw
1 Granny Smith apple, cut into sticks
1/4 cup mayonnaise
2 Tbsp cider vinegar
1 Tbsp lemon juice
1 Tbsp poppy seeds
1 1/2 tsp sugar
1/2 Tbsp celery seeds
1/2 tsp salt


Cranberry Chipotle BBQ Sauce

1/2 cup whole, canned, cranberry sauce
1/4 cup ketchup
2 Tbsp molasses
1 Tbsp cider vinegar
1/2 tsp salt
1/2 tsp ground chipotle peppers
1/4 tsp onion powder
1/4 tsp chili powder
1/4 tsp dried tyme



12 slices Jenny Lee Cranberry Swirl Bread
12 slices your choice of sharp cheese


Deal Summary


5 Generation Bakers

Security Type

Secured Loan

Loan Purpose

Purchase of equipment, R&D, and working capital

Offering Amount

$27,100 - $107,000

Interest Rate



Monthly, Disbursed to Investors Quarterly


60 months

Personal Guaranty

Yes, Scott A. Baker (owner)

Security Interest

Yes, Lien on purchase of equipment


About The Team


Scott Baker, owner of 5 Generation Bakers, started under his Father, Bernie Baker, as the Marketing Director for Jenny Lee Bakery.  After the fire forced Bernie to close his doors, Scott decided he couldn’t let his family’s business extinguish. He founded 5 Generation Bakers and started baking Jenny Lee Swirl Bread.


Cody Baxter, Marketing Director, started with the bakery in 2016 and has transformed the messaging and strengthened the brand.  His efforts attracted the attention of Google which produced a short documentary on the bakery’s history and promising future.


Denice Beccard, Quality Assurance Officer, has led the bakery to new heights in food safety and quality.  Attaining SQF Level 2 certification is her most recent achievement and she won the 2017 Food Safety and Quality Award from Food Safety and Quality Magazine.


Bernie Baker, Director of Bakery Operations, brought his experience to Scott’s company and has been crucial to its success.  The same energy and attitude that gave Scott the inspiration for founding 5 Generation Bakers is experienced by all the employees of 5 Generation Bakers on a daily basis.


The Location

Check out our bakery in McKees Rocks and shop at our community convenience store.  Find our bread in the bakery departments of Giant Eagle and Shop ‘n Save in Pittsburgh and other grocery chains nationwide.



Your Earnings Potential

If you choose to invest, you will make a one-time investment via ACH that will be transferred to a secure escrow account. Once the campaign successfully reaches its target, the funds will be distributed to 5 Generation Bakers.

For more information on the mechanics of Honeycomb’s crowd investing platform, please review our Education Materials.

Investment Amount

One-Time Fee

Potential Quarterly Repayments*

Potential Total Repayment*

















*Individual payments may vary slightly based on rounding. Potential repayments include principal and interest, they do not include the one-time fee which is assessed when you make your investment. These amounts are calculated as a fully amortizing loan: principal and interest are paid down starting with the first payment. Please note, returns are not guaranteed and investors could lose some or all of their investment.

Your ongoing responsibilities from investing are very limited. Each year over the life of the loan you will receive a 1099-INT, this is a simple tax document similar to what you receive for most savings accounts.

When 5 Generation Bakers pays as agreed, you will receive quarterly payments directly into your bank account. In the event of a default, you will be contacted by the Administrative Agent to manage the collections process on investors' behalf.


How Honeycomb is Compensated

Honeycomb charges 5 Generation Bakers a 6.0% loan origination fee if this campaign is successfully funded. Our origination fee is reduced and our posting fee is waived for 5 Generation Bakers because they are an Early Adopter.

Additionally, to cover expenses associated with each investment, Honeycomb charges a 2.85% investment fee capped at $21.76 per investor.

Like what you see?  Check out our other campaigns here!

View our
Offering Documents



Q & A

+ There is a lot to like here, and this is a well done presentation. I'm just trying to understand your financials. There is an asterisk on your 2018 numbers - are they through August, June, or something else? If through August it appears you have had a reduction in revenue y/y (though a bigger reduction in expenses which is good). In that case what happened to reduce revenue? If through June things make a little more sense but I'm wondering why no depreciation expenses and why interest expenses and marketing are down so much? In either case, given past seasonality and anything you already know about fixed expenses from here to 12/31, would you expect to still be cash flow positive at the end of the year? Thanks!

Hi Alan, Thanks for your question and your interest in investing in the Jenny Lee Swirl Bread campaign. I think we forgot to include that the 2018 asterisk was to indicate that financials are through July 30th. At that point in time, we were 8.8% ahead of 2017 revenue. Despite being up, I anticipate that 2018 revenue will close out flat or just under last year sales of $4,030,000. We have a contract for cinnamon swirl French toast that is winding down, which is part of the motivation of developing these new breads. Obviously, the shorter period is why the expenses appear to be down so much. We have, however, been working on reducing expenses. Overall, marketing/advertising is down from 11.7% to 8.5% (This expense includes all expenses related to marketing from B2B and B2C, food shows, flyers, coupons, product donations, etc.) YTD, we’re down in other categories as well. We have been in our new bakery since May 2016. This facility has greatly increased our capacity (we operated at approximately 20% capacity in 2017), improved our R&D capabilities, expanded our commitment to food safety and many other benefits. Two keys to building profits are growing sales and controlling expenses. With 30 months in the new bakery, we’re eliminating non-essential expenses, continually improving production efficiencies and adding new products to help fill out our excess capacity. With reduced expenses and more efficient production, we do anticipate being cashflow positive throughout the remainder of year and be profitable in 2018 and beyond. The R&D and other projects we’ve developed will see sales growth return in 2019. In years past, we had always entered depreciation as a year-end entry. As the business grows, we may consider estimating that and spreading it over the 12 months rather than reflecting it all in December. Thanks, and please let me know if I can answer anything else. Scott Baker